Newsletter - April 2020

Buy Yale products from the comfort of your home!

In today’s time, when everyone prefers to shop online from the comfort of their home, Yale has teamed up with some of the biggest online resellers across the GCC to save you the hassle of going all the way to the store. While Yale continues to be present in the Electronic and DIY stores channel, the products are also available through Amazon, Noon, ACE HW and Jumbo in the UAE, and Extra and SACO in Saudi Arabia.

You can now switch to a smart home today - visit our online channels and take your picks from some of the best-in-class security solutions for your home from Yale. These channels not only give you the opportunity to buy 24/7, and make your transaction in just a few minutes, but also give you access to product information, images, and online videos to help you make the right choice.

For complete information on the online and physical locations of Yale’s distributors across the GCC, please visit So hop online today, and get your Yale products delivered at your doorstep!

Enter your home hands-free

Imagine, on a busy day, when your hands are tied with children and groceries, and you’re rooting around in the bottom of your bag for the keys to your main door – wouldn’t it make your life easier if you approached your door step and the door just opened for you?

At CES 2020, Las Vegas, Yale introduced Linus®, a brand new motorised Smart Lock that offers consumers high level of security, added functionalities, and best-in-class design. Already recognised for an award, a day after public announcement, Linus® picked up the ‘Ambient Top Pick’ prize at CES 2020.

Powered by advanced software and the user-friendly Yale Access app, when combined with the Yale Connect Wi-Fi Bridge, the Linus® Smart Lock offers the ability to lock and unlock your door, grant keyless access and keep track of who comes and goes with a 24/7 access history, all from your phone, from anywhere in the world. It’s Door Sense™ Technology lets you know when the door has been opened or closed. And thanks to the app’s geolocation feature, your door can be opened automatically as you approach the doorstep!

Yale has strived to meet the growing demand for highly aesthetic smart home security solutions when creating Linus®. To achieve this, the home security expert partnered up with Yves Behar, a Swiss designer, co-founder and Chief Creative Officer at August, Yale’s sister company and founder of Fuse project, an award-winning industrial design and brand development firm. Having developed product identities for clients such as Apple, Hewlett-Packard, and Silicon Graphics, Yves has given Linus® a sleek and practical design, inspired by the very people that will be using the smart lock in their everyday lives. Designed with a stunning brushed metal finish, and in the choice of silver or black, the smart lock delivers unmatched features and ease of use, while still fitting stylish and modern homes.

Yale introduces Smart Cabinet Lock at CES 2020

Yale announced yet another smart solution to help keep consumers’ valuables safe and lock-style smart, at the CES 2020 - the Smart Cabinet Lock, which is a two-piece set designed to fit inside cabinets or drawers to secure belongings. If you’re worried about kids fidgeting with your important documents at home, this lock is ideal to keep them out of their reach, and also to monitor an elderly loved one's medicine cabinet.

The lock is compatible with the Yale Access mobile app and the Yale Connect Wi-Fi Bridge, which let you monitor your device remotely and share access with friends and family. Moreover, you receive alerts via the app whenever the lock storage opens, and have access to see if the door or drawer hasn’t been closed properly. The lock is also compatible with the Yale Keypad, which allows access via an entry code. The lock mounts with 3M adhesive or screws, and features a green release button that glows in the dark to alert you in case a child accidentally climbs into a locking space.

The importance of cabinet locks cannot be undermined, after all they are important to keep your valuables, and prized possessions safe and secure. Yale’s range of smart locks help keep your favorite things safe, while giving you peace of mind and making everyday life easier.

Yale expands its reach in Yemen

The Yale Middle East Team recently signed a distribution agreement with Al Awadhi Trading Group, a pioneer company in the building materials industry of Yemen. Al Awadhi was established in 2015, at a time when Yemen was experiencing rapid growth and development, with a vision to provide high-quality, innovative products and quality service to its customers.

The official contract was signed between Mr. Ahmet Astal, Vice President, Yale Middle East, and Mr. Faez, General Manager, Al Awadhi Trading Group. “Despite the unstable situation of Yemen, our partner Al Awadhi Group has played a phenomenal role in delivering Yale locks and other security solutions to our Yemeni customers, and ensured their homes are safe and secure. I believe Yale has a great future with Al Awadhi in Yemen.” – Ahmet Astal

Your every security need, under one roof

Yale, being one of the oldest international brands and probably the best known name in the lock industry today, offers the widest range of security solutions for your home. While the mechanical range is the heart and soul of the brand, Yale has continued to pioneer in the continuously evolving smart products category to meet the growing demands from consumers. Yale has always excelled at what it has undertaken – right from inventing the pin tumbler mechanism which is widely used even today, it has delivered some of the most innovative solutions in the security industry.

Did you know that Yale offers you the most diverse product range in the security industry? From fire-rated hinges to patented cylinders, fire-rated and fingerprint safes to connected smart door locks, from CCTV and IP cameras to alarm systems, and bike locks to weatherproof padlocks – you name it, and Yale has it. Not just that, Yale brings a lot of its smart products under one ecosystem, including smart door locks, CCTVs and surveillance systems, cabinet locks, and alarm systems.

Yale designs products that adapt to the way you live your life – they give you the security, convenience and flexibility you need. Yale aims at making consumers’ everyday lives convenient and easier – and this is why we offer the widest range of security products and solutions under one roof, so you won’t have to look anywhere else.